Flickr

Posted in Publicity, undone: Installations, Water by martypsmith on October 5, 2009

Street rercognition and interest has leaked into Flickr’s image sharing online community.

Flickr

Flickr 2

http://www.flickr.com/photos/markbroadhead/3619436820/

 

Flickr 3

http://www.flickr.com/photos/nikkishell/3588225759/in/photostream/

Gertrude Street Projection Festival

Posted in Art, Public Space, Publicity, undone: Installations, Water by martypsmith on October 5, 2009

 


tga_festivalposter09


 

Undone’s ‘Bucket Down’ short movie was successfully excepted into the 2009 Gertrude Street Projection Festival.

Located in Melbourne’s CBD lanes, ‘bucket down’ is part of a new wave of communication addressing environmental sustainability. This public installation is one of many creative responses to the lack of credible forms of communication addressing the issue.

http://www.thegertrudeassociation.com/dream_projection_festival

Magnet Development

Posted in undone: Installations by Luke Henley on May 25, 2009

Picture 26

Magnetic Trial

Posted in undone: Installations by martypsmith on May 22, 2009

Undone took to the streets to test application and composition of ‘magnetic poetry concept’.

This trial presented a range of metallic surfaces allowing quick and easy install, restrictions and human behavior.

Testing a mass/plague installation in drips and drabs doesn’t quite have the punch, therefore proving difficult to determine effectiveness. A more controlled space eg. Swinburne elevator, could give a micro insight into the communication strategy for the public realm.

Application

Posted in undone: Installations by martypsmith on May 21, 2009

Apply a series of magnetic words (appealing to gen Y and Undone’s focus) to metallic surfaces in the CBD and beyond:

  • seats
  • bins 
  • walls
  • hand rails
  • trams & tram stops
  • atm’s
  • doorways
  • signs
  • drinking taps

These were identified within a 1 minute walk on Swanston St. Flat metallic surfaces are quite apparent, opening the door for mass application if desired. 

Small installations plaguing an active space has proved an effective technique to catch the pubic eye and media. One recent example popped up in the MX Newspaper:

article

BNE clearly labeled a pest… Not what we’re aiming for – yet an effective ‘in your face’ technique.

Word Play

Posted in undone: Installations by martypsmith on May 21, 2009

Magnet Poetry

Potential Concept

Posted in undone: Installations by martypsmith on May 21, 2009

Magnetic Poetry

Magnetic Poetry

A very simple concept that allows users to structure a grammatical  outcome. Potentially a useful tool in the street art / promotional community. Application and removal proves difficult to deem ‘vandalism’, and it’s origins (the fridge) puts a smile in your mind.

Lets face it, who throws magnets out anyway?  

 

Undone will facilitate to involve participation and conversation on the Melbourne streets to undone.tv.

Installing undone in the public realm

Posted in undone: Installations by martypsmith on May 21, 2009

installations

Undone is installing a new sustainability communication strategy for gen Y.

 

Part of our communication model involves installations within the inner streets of Melbourne. Based on questionnaire and focus group responses we’ve adopted a street art / guerilla approach to promote and direct gen Y to our web page.

The Bubble Project

Posted in Art, Design, Interactive, Public Space, undone: Installations by Luke Henley on May 20, 2009

Green Graffiti

Posted in Business, Design, Public Space, undone: Installations by Luke Henley on May 20, 2009

Picture 10

Green Graffiti: marketing company from Amsterdam.

They use high pressure hoses and a stencil to clean the dirt off street pavement and leave behind any company logo, mark or slogan you choose. They say the impression can last anywhere from two weeks to seven months. Reverse graffiti, not a bad idea.

http://www.greengraffiti.nl/